Fluffo was born from a simple idea: to bring joy and comfort to everyday life through thoughtfully designed, high-quality home essentials. Our journey began in 2015 when founder Emily Carter, a passionate interior designer, noticed a gap in the market for affordable yet stylish home decor and textiles. Determined to create a brand that blends functionality with aesthetic appeal, she launched Fluffo with a small collection of cozy throws and cushions.
At Fluffo, we believe that a well-curated home should be accessible to everyone. Our core values—quality, sustainability, and customer-centric innovation—guide every decision we make. We prioritize eco-friendly materials and ethical production processes, ensuring our products are as kind to the planet as they are to your space.
Our mission is to inspire creativity and warmth in every home. Whether it’s through our soft bedding, elegant tableware, or versatile storage solutions, we strive to make life a little more beautiful, one detail at a time. Our vision is to become a globally trusted name in home living, known for timeless designs and unwavering commitment to customer satisfaction.
Trusted by over 500,000 happy customers and featured in leading lifestyle magazines like Home & Garden and Living Well, Fluffo continues to grow while staying true to its roots. Every product is rigorously tested for durability and comfort, so you can shop with confidence. Welcome to the Fluffo family—where home meets heart.